In today’s digital age, Google has become an integral part of our daily lives, and an increasing number of people rely on Google search results rather than word-of-mouth recommendations when choosing an auto shop. Ensuring that your website is not only effective but also user-friendly can make all the difference in whether a potential customer chooses your services over a competitor’s. While the world of website management and digital marketing may seem daunting at first, fear not – the experts at Leads Near Me are here to guide you through the process.
The Essentials of an Effective Website
Creating an effective website begins with a clear understanding of its core components. Ratchet+Wrench had the privilege of sitting down with Rachel Bordeaux, Design Development Manager, and Jason Nimer, Digital Marketing Manager and Lead SEO, from Leads Near Me to discuss the essential steps involved in building a successful website.
Keywords: The Driving Force
Bordeaux aptly describes a website as a tool within a broader ecosystem. She explains, “It’s like the engine that makes things run when we set up the website. The pages, the services, and the content are based on Google campaigns, data, keywords, and search terms. When we create content, we already have in mind what the customers are looking for. When we design the websites, the content we place is tailored around the Google campaigns. It’s just that we’re doing it backward because of all the data, keywords, and search terms that we have.”
Leveraging these keywords is a strategic move to make Google work in your favor. Nimer emphasizes, “We know what people are searching for. Your average individual will search for ‘auto repair near me’ when their car is in trouble, rather than ‘my alternator is malfunctioning, where should I take my car?’ We use this insight to craft the wording on our websites, especially since our industry is highly localized. City names and county names become critical elements in determining what our pages should convey.”
Original Content: Standing Out in the Crowd
In addition to selecting the right keywords, ensuring that the content on your website is original is equally crucial. Bordeaux stresses the importance of crafting content that is purposefully chosen and written for the customer, ensuring its uniqueness and originality. She explains, “Google does not favor duplicate content. It must be original, unique content. Google connects the dots between all those keywords among the SEO page, the ads, and the website, so when Google sees those keywords, it recognizes that they are also on the website, which results in a higher quality score and improved Google ranking.”
User-Friendly Design: Navigating with Ease
Leads Near Me adheres to the ‘3-Click Rule’ – users should be able to find what they need within three clicks. This user-friendly approach is vital for keeping customers engaged with your website. Your phone number, address, and appointment times should prominently feature on the homepage for easy navigation.
Why Choose Leads Near Me?
Leads Near Me offers personalized, responsive, and affordable website management services provided by industry experts you can trust.
Personalized:
“We’re constantly fine-tuning everything to ensure we’re bringing in leads, generating phone calls,” says Nimer. “Other companies might set up a website and leave it to run on its own. That’s not our approach. We are hands-on and committed to our clients’ success.”
Responsive:
Any necessary website changes can be made within 24 hours. Most clients maintain regular contact with Leads Near Me, receiving daily updates and monthly check-ins.
Affordable:
Leads Near Me customizes each website to maximize your investment and harness the power of Google. Website design is a one-time fee with an annual hosting fee.
With personalized, cost-effective website design, it’s clear why clients love working with Leads Near Me.
Testimonials:
- Kevin Roth, Kevin’s Auto Repair Service, Swoyersville, PA: “It’s like someone turned on a light switch.”
- Rick Kersey, Precise Auto, Lake Oswego, OR: “Hands down the best website company I have ever worked with.”