Search engine optimization (SEO) is an ever-evolving battlefield where everyone strives to claim the top position, both literally and metaphorically. The competition among marketing teams worldwide has transformed how consumers seek and purchase products and services. Moreover, SEO has revolutionized the entire marketing strategies of small and large businesses alike. Yet, the search engine landscape is constantly shifting, especially when it comes to keywords, backlinks, and popularized content. These changes present ongoing challenges, even to industry veterans. However, there is hope on the horizon – a transformation is underway to bring greater clarity to the SEO landscape, and this transformation can be accessed through public web data.
What Is Public Web Data?
Public web data refers to any information that is publicly accessible on the internet. This data can be easily collected and used to establish a marketing dataset that informs a successful strategy. For example, a new company in the field of Customer Relationship Management (CRM) might want to gather web data that informs them about:
- Other companies operating in the same field.
- Customer sentiments, shared on social media channels, about the company or a specific product.
These pieces of information are then utilized to power algorithms, answer business questions, and compete with other enterprises. Public web data can be viewed as a vast collection of public information that demonstrates how ordinary audiences navigate the web and make decisions.
How Does Public Data Help My SEO Strategy?
Public web data guides your SEO decision-making by enabling you to create strategies based on relevant and live data from various sources and regions. This ensures that you are not basing critical SEO tactics on outdated or incorrect data samples. Consequently, you can stand out and get ahead of your competitors – something crucial for success.
For Small Businesses: Public Web Data Provides a Competitive Edge
With savvy approaches, small marketing teams can take on retail giants like Walmart, Best Buy, and Target. So, how can smaller teams stand out? By utilizing public web data to inform and analyze your SEO strategy, you can:
- Monitor your search ranking positions in real-time.
- Conduct competitor analysis.
- Identify new linking opportunities.
- Track changes in your search engine ranking in relation to your competitors.
- Discover trends for specific keywords, descriptions, or links.
- Enhance marketing campaigns.
- Identify duplicate content affecting search positioning.
The real-time competitive insights that public data provides can help you fully understand what users or your target audience see when searching for available options. You can use this data to revamp on-site and off-site SEO strategies. It also provides keyword and backlink intelligence to identify more areas for optimization.
What may be even more critical is that public web data allows you to see where you rank in search engines all over the world. Vast amounts of public data are restricted, and companies are often unable to view specific content based on geographical location or device. Data being available is only half the story. You could attempt to parse it yourself, but data requires infrastructure to access, format, and interpret. As a result, to track SERP rankings worldwide, marketing teams need access to public web data collection services. These can be used to geo-target and automate data collection, ultimately saving you valuable time and resources and helping you make informed and successful decisions surrounding your content production.
How to Find Public Web Data
Bright Data, the world’s #1 platform for data-driven SEO, is an excellent source for public web data. Through public web data for SEO, Bright Data is helping businesses rank higher than their competitors, monitor their SERP positions in real-time, discover untapped link opportunities, and create content that resonates with their customers. As the industry leader, Bright Data is relied on by businesses to revolutionize their on-site and off-page SEO strategies, as well as optimize their paid campaigns and reduce cost per click. Marketing teams worldwide turn to our platform because it offers:
- The highest quality, most reliable web data.
- The most advanced, rapid, and flexible data products and tools.
- The best network and platform uptimes.
- Unlimited scale and customization options.
- A transparent and business-friendly infrastructure.
- Minimal in-house resources required by businesses.
In addition, using Bright Data’s platform and analysis enables marketing teams to improve the visibility of their apps and ecommerce products for any search platform – regardless of location. Consequently, businesses gain valuable insights into new and existing competing brands. They are also empowered to automate, optimize, and track keywords.
Make It Easy to Use Public Web Data to Navigate SEO
If you don’t have the infrastructure to effectively manage data about your audience and competitors, you may be operating without all the information you need for success. SEO is not a transparent discipline, so you need every advantage you can get. It can feel like you are sailing your ship into foggy waters, hoping but not knowing if you will eventually hit land on the other side.
For marketers to truly succeed in today’s highly saturated market, visibility is crucial. You can read as much as you like about SEO best practices, but you won’t know what is and isn’t working regarding your content until you test and analyze it. Organic SEO is your key to visibility, content is your key to SEO, and public web data collection services are how you plan, analyze, and execute the best content.