With the popularity of the internet, it has become essential for many professionals and businesses to have an online presence. However, it does not end there. Naturally, you must have your own website.
The first thing people tend to do when looking for a particular service on the web is to go to a search engine such as Google or Yahoo. By typing in the relevant keyword(s), they hope to find a few suitable websites quickly. However, the results could be a long extended list going over many pages. Most people will only follow the links on the first and maybe on the second results page.
The position of the link to your website on a search engine results page(s) is called ranking. The search engines use certain criteria for ranking websites based on keywords associated with each website on the internet. You need to ensure that your website design is optimized for particular keywords which reflect the nature of your business. This is called search engine optimization or SEO. If you are not sure of producing a SEO website yourself and are willing to pay, there are many SEO specialists who will be able to assist.
After ensuring that the design of your website is SEO and is highly ranked, visitors may reach your website and still click away immediately. The problem in most cases is in fact, in the website design. Your website is the window to your business, and visually its design should immediately give visitors an insight into your business. When they navigate through your site in search of information, your website should be designed to allow the process to be painless and easy.
There are many user-friendly website design software around which could be used. As with SEO, if you are unable to do it yourself, there are many professional website designers out there who will design your website for you. This comes at a cost of course, but it will be worth every cent if you are able to run a successful online business. Do not forget, the more time people spend on your website, the more likely they are to purchase your product or service.
So, in order to have a successful online presence your website must fulfill two important conditions. It must be SEO to ensure high search engine ranking, and the website design must clearly display your line of business to keep your visitors captivated.