1. Checking the Pulse of Your Client’s Website: Key Parameters to Focus On
Understanding the website you’re working with is the first crucial step. Evaluate the quality and authority of the domain in the eyes of search engines, assess the existing organic and paid traffic, and scrutinize the keywords targeted for traffic generation. Additionally, examine the number and quality of referring domains and backlinks. Don’t forget to investigate the website’s technical setup.
To initiate this process efficiently, consider utilizing SEO tools like SE Ranking’s Competitive Research. This tool provides local and global data on domains, offering a quick snapshot of a website’s performance, including domain trust scores, traffic volumes, keyword targeting, and backlink statistics.
Furthermore, it allows you to track changes in website traffic, keyword rankings, and backlinks over time. The visual representations and clickable features provide valuable insights for in-depth analysis.
2. Understanding Your Client’s Target Markets and Keyword Rankings
Beyond dynamics, delve into the specifics of your client’s organic keyword targeting and rankings across various locations. Assess the markets in which your clients operate, as this significantly impacts revenue. A traffic distribution map reveals the volume of traffic from each country, while detailed reports offer comprehensive information on keyword performance and changes over time.
By examining the top-performing pages and subdomains in organic search, you can uncover valuable insights. Analyze what sets these pages apart and explore the keywords they rank for. SE Ranking’s Keyword Research can help you understand why these pages perform better than others.
3. Evaluating Niche Competition
A critical aspect of your research involves comparing your client’s website with its top competitors. SE Ranking’s Competitive Research dashboard displays a list of top competitors, keyword overlaps, Domain Trust scores, and the number of keywords targeted.
Perform a semantics comparison with both top and direct competitors to expand your client’s keyword list effectively. SE Ranking simplifies this process by highlighting unique keywords targeted by competitors, offering a strategic advantage.
4. Dissecting Your Client’s Backlink Profile
Backlinks form the cornerstone of any SEO strategy. Pages with a high number of backlinks from authoritative domains often achieve higher organic rankings. SE Ranking provides a detailed analysis of a website’s backlink profile, offering insights into how search engines perceive the client’s website. Focus on the number of referring domains and their Domain Trust scores, as these contribute significantly to a website’s authority.
5. Identifying Technical SEO Issues
A comprehensive SEO analysis should also assess the technical aspects of your client’s website. Technical SEO plays a pivotal role in search engine rankings and user experience. Consider factors like loading speed, duplicate content, and overall website health, which impact search engine performance and user engagement.
SE Ranking’s Website Audit report provides an extensive overview of technical issues and offers actionable insights for optimization.
In conclusion, a meticulous SEO analysis and audit empower you to establish realistic goals and deliverables. Building a strong client-agency relationship requires a deep understanding of the client’s project. Whether you’re auditing a potential client’s website, analyzing a new client’s site in detail, or monitoring the progress of existing clients, SE Ranking offers a comprehensive SEO suite equipped with over 30 tools to simplify your journey and help you excel in digital marketing. Join our community of over 600,000 users and focus on what you do best: driving digital success.