Imagine you possess unparalleled artistic or design talent, but right now, you’re struggling because your incredible creations remain hidden from the people who would eagerly purchase them. That’s not where you should be, which is why we’ve crafted this guide to ensure your visibility to your target audience whenever they search on Google.
Whether you’re a freelance artist, a startup business, or a renowned creative agency, these are the vital principles to remember when using SEO as a creative professional.
Search Engine Optimization, or “SEO,” is the process of enhancing your website’s visibility in search engine results pages (SERPs). Search engine results comprise the list of links that appears when someone searches on Google. A website listed in these results is considered an “organic search listing,” and statistics show that 53% of all website traffic originates from organic searches.
You might wonder, “Can SEO truly drive traffic to my website?” Absolutely! Data reveals that businesses that create original content receive 55% more website traffic, enhancing their brand authority and awareness compared to those that do not.
The Benefits of SEO for Creatives and Artists
In 1968, the iconic artist Andy Warhol boldly proclaimed, “In the future, everyone will be world-famous for 15 minutes.” He was spot on, especially in the age of the internet.
The internet brought forth digital platforms, including search engines. However, instead of “15 minutes,” you’re competing for just 10 spots on the first page out of millions or even billions of search results. Climbing the ranks can be challenging, but once achieved, the rewards are boundless. Here are some of them:
1. Noticeable Increase in Traffic
Publishing search-friendly content on your website will make you visible in search results, leading to a surge in website traffic.
2. More Leads = More Sales
With increased website visitors from search, it’s likely that you have what they’re looking for. This can translate into more sales and repeat business.
3. Builds Brand Awareness and Reputation
Creating high-quality, SEO-optimized content using relevant keywords establishes authority and higher rankings on SERPs. When you rank #1 on Google search, people tend to perceive your brand as one of the best in the world today.
How to Execute SEO for Creative Websites
Now, how do you climb the ranks when your website predominantly features images and videos? Here’s a concise guide for creatives:
1. Optimize Your Image Tags
As a creative, leverage the images on your website for SEO. These images are as valuable as written content in the eyes of Google. Properly naming all your images is crucial for ranking. Even though filenames aren’t visible to your website’s visitors, they directly influence your search ranking. Optimize elements like:
- Filename: Always rename images with keyword-rich filenames.
- Alt-text: Describe images to help Google understand their content.
- Image Captions: Short descriptions under images can affect the user experience.
- Image Title: These appear when hovering over an image, enhancing website value.
2. Optimize Image Sizes and Formats
Site speed is a direct ranking factor in SEO. For creatives with image-heavy websites, optimizing image sizes and formats is crucial to maintain site speed:
- Choose the right format (JPEG or WebP).
- Scale image dimensions to what users need.
- Compress images (less than 60 megapixels) to maintain site speed.
Existing images can be compressed using plugins like WP Smush for WordPress websites.
3. Optimize Your Media Sitemaps
A sitemap is an archive of all web pages on your website. Ensure search engine crawlers can follow links to all your pages. Create separate video and image sitemaps or embed them into your existing sitemap.
4. Set Up Monitoring Tools
To gauge your website’s performance post-optimization, use tools like Google Analytics and Google Search Console:
- Google Analytics: Monitors website traffic, pageviews, sources, time spent on pages, and more.
- Google Search Console: Tracks search queries leading to your site, clicks, and potential issues affecting rankings.
5. Acquire Quality Backlinks
Collaborate with reputable artists online to promote each other on various platforms. Earn backlinks from them to your website portfolio, which Google sees as a strong signal of your site’s value.
SEO is a long game, requiring months or even years of consistent effort. However, with the right structure, fundamentals, and analytics in place, you’ll drive a constant stream of customers and clients beyond your wildest imagination.
Are you a creative business seeking help with your website’s SEO? Click here for a free website audit today!